Bike Ads

In a collaborative effort to promote alternative transit options, RTD joined forces with bCycle bike rentals, installing bike racks at numerous bus and light rail stations across the region. As part of this innovative partnership, RTD secured prominent advertising space on the entire fleet of bikes, paving the way for a creative and impactful campaign.

Embracing a humorous "bumper sticker" approach, our ads delivered a lighthearted message under the tagline "bus, bike, and train," encouraging commuters to explore diverse transportation modes with a smile. The clever and engaging content resonated with audiences, with many cyclists selecting bikes based on the whimsical ad displayed.

The popularity of these ads extended beyond mere amusement, serving as a powerful tool for raising awareness and garnering recognition for RTD, particularly among the younger demographic. By harnessing the appeal of humor and creativity, we successfully promoted alternative transit solutions and inspired individuals to embrace sustainable commuting options, one pedal at a time.