Brand Templates

In 2016, RTD embarked on a transformative journey to refresh its brand, propelled by extensive market research and a commitment to modernization. As part of this initiative, the design team undertook the monumental task of implementing the new design and messaging framework across the entire agency.

Central to this effort was the standardization of day-to-day collateral, ensuring consistency and cohesiveness in every interaction with stakeholders. The result? A suite of meticulously crafted brand templates designed to streamline communication and elevate the RTD brand experience.

From letterheads and presentations to digital assets and promotional materials, these templates serve as the cornerstone of RTD's refreshed identity, embodying the agency's values and vision in every detail. By embracing a unified design language, RTD has reinforced its commitment to excellence and innovation, setting the stage for continued success in the ever-evolving landscape of public transportation.