Flatiron Flyer Bus Design & Campaign

In partnership with stakeholders, we embarked on a journey to create the Flatiron Flyer – a bus service that not only transports passengers but also embodies the essence of its Rocky Mountain surroundings. From its sleek design to its strategic name, every aspect was meticulously crafted to reflect the unique attributes of the service and its scenic route

Our campaign aimed to introduce the Flatiron Flyer to the community in a way that resonated with their daily lives. Through a blend of print, online, direct mail, and outdoor advertising, we strategically placed the new bus and its distinctive features in familiar locales across its service area. Whether it was towering peaks or bustling cityscapes, our ads ensured that the Flatiron Flyer stood out as a symbol of convenience and connectivity amidst the beauty of the Rocky Mountains.

By seamlessly integrating design elements with the natural allure of the region, the Flatiron Flyer campaign not only captured attention but also forged a strong connection with passengers, inviting them to embark on a journey where every ride is an adventure.