EF&R Light Rail Extension

For the EF&R Light Rail Extension campaign, we embarked on a creative journey that captured the essence of connectivity and celebration. At the heart of the campaign was a vibrant, 3-D graphic emblem, designed to embody the spirit of progress and innovation. From chapstick to billboards and train wraps, this emblem became a ubiquitous symbol of the extension's impact.

As the campaign progressed into its celebratory phase, we introduced a whimsical tie-dye motif, incorporating the three line colors and the playful "light rail love" graphic. This colorful and spirited design not only celebrated the expansion of the light rail but also served as a unifying symbol for the communities it connected.

Our multi-channel campaign ensured maximum visibility and engagement. From print and online advertising to outdoor billboards and on-vehicle promotions, we leveraged every opportunity to spread awareness and excitement. Additionally, a targeted direct mail piece was sent to homes in the extension area, reaching residents directly and inviting them to join in the celebration.

Through bold design and strategic marketing, the EF&R Light Rail Extension campaign not only showcased the expansion of transportation infrastructure but also fostered a sense of community pride and anticipation for a brighter, more connected future.