Free MallRide Bus Design

When RTD acquired a fleet of electric buses destined for Denver's iconic 16th Street Mall, a fresh aesthetic was in order. The new design concept, characterized by vibrant, solid colors, injected a contemporary flair into the fleet, enhancing visibility and style amidst the bustling pedestrian environment.

The bold color scheme not only modernized the buses but also served a practical purpose, ensuring they stood out amidst the vibrant backdrop of the 16th Street Mall. This eye-catching design quickly became a defining feature of the mall's landscape, garnering attention from both locals and visitors alike.

The success of the Free MallRide design didn't stop there. The manufacturer was so impressed with the result that they featured the buses in a series of advertisements, further amplifying their visibility and appeal. Today, these buses have become synonymous with the 16th Street Mall experience, often making appearances on national television and cementing their status as iconic symbols of urban transportation innovation in Denver.