New Resident Direct Mail

In our endeavor to extend a warm welcome to new residents, we embarked on a creative journey back in time, drawing inspiration from the nostalgic charm of yesteryears. Our direct mail collateral was designed with a retro theme, reminiscent of an era when neighbors greeted newcomers with homemade baked goods and heartfelt gestures of hospitality.

To capture the essence of this bygone era, we employed a period color palette that evoked a sense of nostalgia and familiarity. The centerpiece of our design was the inclusion of two pie graphics, printed with scratch and sniff patches, inviting recipients to indulge their senses and reminisce about simpler times.

This whimsical theme extended seamlessly to the fulfillment self-mailer, ensuring a cohesive and immersive experience for new residents. By infusing our collateral with a touch of retro charm, we aimed to foster a sense of belonging and community, echoing the timeless tradition of neighbors coming together to celebrate new beginnings.