Rider Safety Ads

In a bid to recruit riders for the CERT Safety Program, we unleashed a dynamic B-Movie themed advertising campaign that captivated audiences and drove unprecedented engagement. Inspired by the thrilling world of cinematic suspense, our ads transported viewers into a realm of excitement and urgency, compelling them to take action and enroll in special emergency training.

This gripping campaign was strategically disseminated across multiple platforms, including local publications, bus stops, and transit vehicles, ensuring maximum exposure and resonance with our target audience. The arresting visuals and compelling messaging resonated deeply with riders, prompting an overwhelming response that surpassed all expectations.

Such was the success of the campaign that the safety department found itself inundated with requests for additional trainings, necessitating the booking of extra sessions and the establishment of waitlists to accommodate the surge in interest. By harnessing the power of B-Movie thrills, we not only heightened awareness of rider safety but also empowered individuals to take proactive steps towards preparedness and resilience in the face of emergencies.